The platform is rolling out a fresh option that enables them to lessen the volume of AI-created content appearing in their feeds. This move comes as the company revealed that it currently hosts over 1 thousand million AI-generated clips.
Trial and Implementation
This change is undergoing trials over the next few weeks before a full-scale rollout. This advancement comes amid a rise in content created by AI, driven by new content generation software.
The Broader AI Trend
It has been noted that nearly 10% of the fastest-growing video streams on a competing service only show clips produced artificially. A significant portion of this material is deemed low-quality AI content, a term for inferior, factory-style content that is often absurd or dreamlike.
Our research shows that a lot of users like content produced via AI tools, including computer-generated images to science explainers, and we aim to give people the ability to increase or decrease of that, according to their own preferences,” said a spokesperson.
Scale of AI Content
The platform announced that there are presently over a billion videos on its network identified as artificially created. Overall, over 100 m pieces of content are added to the app each day, making AI content a limited percentage of its total content library.
Customizing Your Feed
Viewers will be able to limit or boost the level of AI content they see by opening the content preference feature in the platform and choosing the AI content topic. Additional categories that can already be modified under the tool encompass politics, clothing, cosmetics, and movement.
Platform Guidelines
Its guidelines mandate content makers to identify convincing AI-made content, and it bans harmful fake videos of well-known individuals or critical incidents. Any realistic AI video that is without a tag can be taken down under its user guidelines.
In addition, the app will henceforth add an AI-generated label to content produced via its built-in AI features, or detected by an collaborative effort for spotting content made by AI. This action is aimed to deter users from seeking to evade the disclosure requirement.
AI Literacy Programs
The company is additionally introducing a $2 million awareness program for experts and organizations to produce educational content about using AI responsibly. This initiative will benefit charitable organizations focused on teaching programming and robotics.
Moderation Strategy
TikTok has justified its moderation strategy, during controversy over plans to make redundant numerous review team members in Britain. The company is set to eliminate 439 jobs in its content moderation department in London, with labor groups and digital protection specialists raising concerns that people are being substituted by automated systems.
A company official explained that human moderation would still have a role, but artificial intelligence can shield workers by removing the most harmful content ahead of it is viewed by staff. The platform stated a notable drop in disturbing and violent content reviewed by human moderators over the last 12 months due to reliance on its AI tools.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to limit contact with unsafe media as swiftly, which is why a significant AI assistance is really helping us work at speed.”
